What is On-Page vs. Off-Page SEO?​



Alright, so let’s break this down. You’ve probably heard about SEO, but it actually splits into two distinct parts: On-page SEO and Off-page SEO. They’re both vital if you want your website to be found easily in search results. Let’s take a quick journey to see what they are all about.

On-Page SEO: Your Website's Cheat Sheet​

Imagine you’re trying to find the right drill bit in a massive toolbox. On-page SEO is like a label on each drawer, telling you exactly what’s inside.  

It’s a way of giving search engines like Google a heads-up about what your website is all about. So when a bloke looks up ‘best tradie in Sydney’, search engines know whether your site is a good fit or not. 

Here’s what counts in on-page SEO:

  • Descriptive Title Tags: Think of these as the name on your toolbox. It should tell exactly what you can expect to find inside.
  • Descriptive URLs: These are like the detailed labels on each drawer.
  • Proper use of Heading tags (H1, H2, H3, etc.): These act like section dividers in your toolbox, helping to organise things even more.
  • Internal Linking: This is when your web pages link to each other, like a map showing how different tools in the toolbox work together.

Learn more about the nuances of these factors with this comprehensive guide on on-page SEO factors.


Off-Page SEO: What Others Say About You​

Just as important as what you say about yourself is what others say about you. Off-page SEO is all about building your reputation and showing search engines that you’re the real deal. Here’s how:

Link building: This is when other websites link to your site. It’s like having other tradies vouch for you — it adds to your credibility.

Creating shareable content: The more useful your content, the more likely it’s to be shared around. And that’s another thumbs-up to search engines.

The more high-quality links you have from reputable websites, the higher your site can rank. Other things that boost your off-page SEO are positive reviews, mentions of your brand, and activity on social media.

So there you have it! On-page SEO and Off-page SEO. They’re like the left and right hand of making your website more visible. And here at TradeHustla, we’re all about getting your name out there, helping you be found by the right people at the right time. Let’s get started on getting you to the top of those search results, shall we?

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