SEO vs PPC: The Two Pillars of Search Visibility​

SEO vs PPC

 

SEO vs PPC. They might sound like tech jargon, but they’re actually the bread and butter of getting your website noticed on search engines like Google. Let’s break ’em down a bit so you can see how they fit into your business game plan.

SEO: Growing Organic Traffic, Brick by Brick​

SEO, or Search Engine Optimization, is all about building up your website so it naturally ranks higher in search results – the unpaid ones, that is. It’s a bit like renovating a house: it takes time, effort, and attention to detail. But once you’re ranking for the keywords you want, you’ll start seeing a steady flow of traffic that doesn’t cost you a cent.

To learn more about SEO, have a squiz at the Moz’s Beginner Guide to SEO. It’s a great resource to help you wrap your head around the basics.

PPC: Fast-Track Visibility at a Price​

On the other side of the coin, we’ve got PPC, or Pay-Per-Click. This is a type of online advertising where you pay each time someone clicks on your ad. PPC ads are typically sandwiched around the organic search results and are marked with a “sponsored” label. Unlike SEO, PPC can get you immediate traffic, but you’ll need a budget to run the ads. The upside? You can turn ’em off as quick as a cold beer on a hot day.

So there you have it: SEO is about earning your place in search results by improving your website, while PPC is all about buying ad space to get your business front and centre. Whether you go for SEO, PPC, or a mix of both will depend on what you’re aiming for, your budget, and how quickly you want results. And remember, we’re here at TradeHustla™ to give you a hand with both. Let’s get your business the visibility it deserves, shall we?

For more on how PPC works, check out Google’s guide on getting started with Google Ads.



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