Leverage Video Content for Boosting Tradesman Marketing​



Think about marketing in the trades industry. What pops into your head?
You might think about:

– Advertisements in local newspapers
– Handing out flyers
– Sponsoring local community events

Many trade businesses are waking up to the possibilities of digital marketing, and increasingly, we’re seeing more embrace SEO and PPC strategies to garner attention and generate leads.

But, there’s one aspect of the digital marketing sphere that’s often overlooked. Can you guess what it is?
Yes, it’s video content and it’s critical for tradesman marketing.

Video may not be the first thing you consider when you think about bolstering your tradesman marketing, but it can be a potent weapon in your digital marketing arsenal. Despite its potential, it’s often underrated by trades businesses, leading to missed opportunities.

If your digital marketing seems to be missing that extra oomph, perhaps it’s time to turn on the camera and create engaging content!

Videos: The Showstopper of Digital Content

Ever heard the saying, “A picture is worth a thousand words”? Then, videos must be worth millions!
In our line of work at TradeHustla™, we believe content is king. Among all content types, video stands out as the most likely to trigger a strong response from potential customers.
Videos offer an effective way to build trust in your skills and workmanship, and to convince potential clients to choose your services over competitors.
Whether you’re showcasing past successful jobs, promoting your services, explaining your unique process, or merely introducing your team and your expertise, video is a compelling way to capture people’s attention.

Videos and SEO: A Winning Combination

Not only do users engage more when they see a video, but Google does too!
Multimedia is a major consideration in Google’s SEO algorithm. Google values quality content, favouring engaging, attention-grabbing, and meticulously crafted content with higher rankings.
And guess what? Video checks all these boxes!
Research indicates that the presence of multimedia elements like images, graphs, and videos significantly boosts rankings. Webpages with just plain text lag far behind those that utilise multimedia and video in search engine results.

Video: A Tool for Making a Strong First Impression

Many tradesmen operate on a response basis, attending to emergencies and one-off jobs. However, for those who secure business as subcontractors or through regular services like mechanics or working in construction where clients can be particularly discerning, making a good first impression is crucial. And there’s no better way to do that than with a video!

Implementing Video into Your Digital Marketing Strategy
Showcase Your Expertise
People want to hire a tradesman who knows his craft.

Content, especially video, is an excellent way to demonstrate your expertise and establish credibility. From flaunting your workmanship and displaying a work-in-progress job to explaining your process, videos help in building your reputation.

Customer Testimonials

Nothing convinces potential clients more than a customer review.

While written reviews are great, they can sometimes be taken with a grain of salt. However, a video testimonial comes across as much more credible. Viewers see a real person describing a real problem that you solved, adding authenticity and trust.

Using Video in Content Marketing for Your Website and Social Media
While written content is essential, it shouldn’t be the only type of content you produce.
Creating high-quality, original, and varied content is crucial, and incorporating videos can make it more engaging. Embed videos in your blog posts or social media updates to enhance the overall content and make it more appealing.

Many tradesmen are worried about the time and resources required to produce a video. Sure, professional filming with perfect lighting and high-quality audio can be time-consuming, but that doesn’t have to be the case!
Even a few casually-shot videos on your smartphone can effectively enhance your content marketing and help you connect with potential clients.

Partner with TradeHustla™ for Tradesman Digital Marketing
There are countless SEO and digital marketing agencies out there, but how many specialise in serving tradesmen like you?
Let’s face it; tradesmen have unique needs and circumstances that differ from other businesses.
Here at TradeHustla™, we bring years of experience working with trades businesses of various sizes, from solo operators to larger operations with fleets of vehicles.

No matter the trade, the results we deliver are consistent. We design digital marketing strategies specifically catered to the unique needs of tradesmen. We can help you get more:

– Jobs that you desire
– Customers you prefer
– Work in the areas you want

We’re also here to assist with your video content needs. All you need to do is reach out!

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