Enhance Your Local SEO and Boost Your Tradie Business

Local SEO

 

If you’re a tradie or run a small business like a café or hairdresser, optimising your local SEO is crucial for attracting customers in your area. While ensuring consistent business listings is important, you mustn’t overlook the optimisation of your website. It might seem like a daunting task, but fear not! TradeHustla have some easy steps that can make a tremendous difference in boosting your local SEO.

Harness the Power of a FREE Google Website

Google My Business allows you to create your own Google Website for free. This is a fantastic way to boost your website’s search engine ranking because it’s built specifically for Google. Creating a Google Website takes less than 10 minutes, and you can easily edit it from your mobile, tablet, or PC. So why not grab a drink at your favourite pub and get creative?

Speed Matters - Check Your Website's Loading Time

In today’s fast-paced world, website speed plays a significant role in search engine ranking. Take a moment to evaluate how quickly your website loads or consult your IT specialist for assistance. Using a Google Website may be advantageous as they are designed to be fast and efficient. Regardless of the platform, you can also optimise your website’s speed by checking the size of your images. Consider reducing their size and optimising their format for web publishing. Another option is implementing a scrolling feature that loads images gradually instead of all at once.

Include Relevant Keywords

As we’ve previously mentioned, keywords are essential for local SEO. They act as road signs for Google bots to discover your website. Strategically incorporate your keywords in various places on your website, such as titles, website pages, and blog posts. If you’re familiar with technical aspects, use keywords in header tags, meta tags, hyperlinks, and new page URLs. However, keep in mind that Google bots don’t prioritise meta description keywords; they are primarily for user information. Other search engines may still crawl them, though.

Avoid overstuffing your content with keywords. Select around five relevant keywords and seamlessly integrate them into your text. Remember to create valuable and engaging content that caters to your target audience. Google’s algorithms are becoming increasingly sophisticated, ranking websites based on their usefulness to people searching for your specific business or trade services.

Business people shaking hands together

Build Backlinks to Boost Your Credibility

Backlinks are URLs that link to your website from other web locations. It’s advantageous to have backlinks on high Domain Authority (DA) websites with substantial traffic and strong search engine rankings. These reputable websites validate your trustworthiness and usefulness, thereby boosting your website’s ranking. Consider networking with other businesses and exchanging backlinks. You can also place backlinks on prominent forums and social media platforms. However, remember that quality matters more than quantity. Google bots are quick to flag spammy practices, so ensure your links are placed in genuinely useful contexts.

Optimise for Mobile

Chances are, you’re reading this article on your phone or tablet right now. That’s why it’s crucial to optimise your website for mobile and tablet views. Failing to do so can negatively impact your branding and lead to potential customers abandoning your site due to a messy and unreadable layout. Many website packages include mobile optimisation by default, but it’s essential to verify that your mobile view is enabled if you manage your website independently. Ensure your mobile version looks clean and professional.

Consistency is key when it comes to your website and business listings. However, don’t feel overwhelmed by these SEO steps. Break them down into manageable chunks, especially when you’re busy. 



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