An Essential Guide to PPC Conversion Rates



Let’s get real about PPC conversion rates. It’s a common misconception that these percentages are one-size-fits-all, but the truth is, they can vary considerably across different industries. Just to give you an idea, the average PPC conversion rate on search networks like Google Ads hovers around 3.75% across all industries. When it comes to display networks, that figure dwindles to roughly 0.77%.

What’s more, this rate sees dramatic shifts based on the industry you’re looking at. Fancy a love connection? The Dating and Personal industry boasts a whopping 9.64% conversion rate on search networks. Conversely, Advocacy languishes at a more modest 1.96%.

These conversion rates take an even steeper dip on the Google Display Network, with the best performance seen by the Dating and Personal industry at 3.34% and the home goods sector trailing at a mere 0.43%.


Moreover, e-commerce conversion rates also vary due to a variety of factors like product type, market, and device. There isn’t a magical formula that works for every industry, as evidenced by the diverse conversion rates highlighted by Unbounce. For instance, what suits the Legal sector might not necessarily fit the bill for Real Estate.


As a good starting point, we at TradeHustla™ suggest aiming for a PPC conversion rate between 2.5% and 5%. However, the real trick lies in making continual tweaks and adjustments to improve upon these numbers. But first, let’s define what a PPC Conversion Rate is

What is a PPC Conversion Rate?​

Google takes care of this calculation by dividing the number of conversions by the total clicks on your ad. For example, if you manage to score 3 sales from 100 clicks, you’ve just achieved a 3% conversion rate.

With the array of conversion rate stats you’ll encounter, it’s important to remember that marketers measure conversion rates at different stages of the sales funnel. Every decision the customer makes along the way is worth tracking:

  • When a customer sees and then clicks your ad, that’s an ad conversion.
  • If they click your ad and then make a purchase or sign up, you’ve just witnessed a PPC conversion. Your ad and landing page are the dynamic duo here.

An old adage in the marketing world is, “you improve what you measure.” While some marketers might be more focused on ad conversion rates when fine-tuning their ad copy, this doesn’t mean they should ignore conversions from their landing page. Keeping a narrow focus can be beneficial in tracking the specific performance of the ad itself.

If your PPC conversion rates aren’t meeting your industry’s averages or generating enough traffic to test campaign strategies, it’s time to buckle down and work on improvement. But don’t worry, TradeHustla is here to provide you with the know-how to start boosting those conversion rates.

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