A Tradie's Online Guide: Essential Elements for Your Marketing Strategy



You’re smashing it at your trade, but the marketing side of things can feel like a whole new territory, right?

Here at TradeHustla™, we’re no strangers to the reality of the trades industry. We see two general types of tradies out there:

  • The old-school tradies who work out of anonymous vans and usually operate cash-on-the-nail gigs.
  • The modern tradies who understand the value of a professional image, use branded vehicles, and have a comprehensive invoicing and documentation process.

Now, don’t get us wrong, we’re not here to judge. But the fact is, even the latter type of tradies can overlook the power of digital marketing, and how it can transform their business.

Whether you’re kick-starting your business or have been around the block, investing thought and effort into your marketing strategy can significantly impact your success. Unfortunately, many tradies tend to underestimate its value, believing that their craft will speak for itself. While craftsmanship is crucial, let’s not overlook the opportunities digital marketing can offer.

When done right, a robust marketing strategy can:

  • Boost the visibility of your tradie business
  • Attract more leads and calls
  • Enhance your business reputation
  • Support you in achieving your business goals

So, where to start with marketing as a tradie? Here’s our advice:

Enhance your digital presence with an updated website

It might surprise you, but many tradies either don’t have a website or their website is a basic one-page layout that hasn’t seen an update since the early 2000s. A well-maintained website is one of the most effective ways for potential customers to discover your services. An outdated or challenging to navigate website can deter potential clients.

If your web content and design are looking a bit dusty, it’s probably time for a refresh. It’s not just about customer experience – an old website can also impact:

  • Search Engine Optimization (SEO)
  • Loading times
  • Mobile device compatibility

Engage with customers promptly and efficiently​

Replying quickly to customer enquiries not only prevents them from reaching out to another tradie, but it also boosts your image as a reliable and professional business.

Being accessible to customers is also essential. This might mean setting up responsive social media accounts or making it easy for customers to email you via your website.

Invest in customer relationship management​

This might not be applicable to all tradies, especially those dealing with one-off emergency repairs. But if your business includes contract work, construction projects, or ongoing maintenance and inspections, nurturing existing relationships can be beneficial.

A simple Christmas card, reminder emails for scheduled inspections, or a follow-up call post-job completion can go a long way. This not only helps the client but also keeps you fresh in their memory for any future jobs. Just remember, moderation is key!

Optimize your website for search engines (SEO)​

If you want to drive more traffic to your website, you can’t afford to neglect SEO. It’s all about understanding Google’s search algorithm and optimizing your website accordingly. In today’s digital era, people rely more on Google than traditional mediums like Yellow Pages or newspapers.

Particularly for tradies specializing in emergency repairs, SEO is vital for ensuring that your website is visible to people dealing with a home emergency.

Showcase your successful jobs​

Traditional methods like displaying signs outside the homes you’ve worked on are great, but why not use your digital platforms to showcase your work too? Link your successful projects to your website so that potential clients can easily see your impressive track record.

Let’s work together​

We offer tailored digital marketing packages designed to accommodate the unique requirements of tradie businesses. Our services include driving people to your site with tradie SEO, supporting it with PPC advertising, devising a content strategy, ensuring the site’s backend works properly, and much more.

Don’t take our word for it, check out the results we’ve been able to obtain for your fellow tradies and see for yourself!

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